homebuildingHomebuilders Performance Research (HPR) is the division of OG which provides strategic marketing services to small to large volume homebuilders. HPR specializes in lowering risk by providing builders with paradigms and tools to perform at the highest levels.

DNA profiling of small, medium and large private and public homebuilding companies has consistently found the difference between the key performance measures of market leading and market average companies to range from 30% to over 300%. What enables market-leading homebuilders lies in the orientation of their DNA and quality of their toolkit.

HPR’s collection of performance initiatives and tools can enable any homebuilder to become a market leader and operate at the lowest levels of risk in less than two years. HPR provides industry adaptations of Organizational Genetics performance initiatives and tools, educational programs, market research and consulting services.

HPR’s toolkit includes:

  • The Normalcy Report – A new macro market management and forecasting tool. In these difficult times understanding what’s going on in markets and making long-term business projections and forecasts has never been more challenging.  Now through this new report program you can have the actionable intelligence you need to make the best long-term projections, enhance your clarity of understanding of the marketplace and elevate the quality of your teams business planning discussions.
  • Sweet-Spot -the industry’s leading market assessment and product development strategy program. A market segmentation and best selling plan form based system, which allows builders to consistently build homes and projects that sell in excess of 1.5 times the market average.
  • The production builder’s key performance measures – a collection of over 600 measures natural’s use to quantify and develop their performance capability
  • The seven responsibilities of a CEO – How they are prioritized determines the level of risk at which an organization operates? (Free)
  • Homebuilders genetic profiler
  • Organizational performance capability formula (Free)
  • Organizational performance capability indexing system
  • Organizational and product value orientation profile (Free)
  • Natural’s full spectrum performance and compensation profile (Free)
  • The natural’s business model and in-house university development template
  • Business navigational systems check-list and risk assessment profile (Free)
  • Natural’s recruiting, selecting, orientation, and development manual template
  • The natural performance profile
  • The new hire and workforce “fit” profiling system
  • The natural salesmen’s toolkit
  • The color code (Free)
  • Business landscape and economic environment assessment (Free)
  • The total compensation planning system
  • The complete collection of high performance homebuilding company job descriptions (Free)
  • The natural’s positional profile and performance evaluation system
  • The basic employee handbook (Free)
  • The natural’s meeting schedule (Free)
  • HPR’s floor plan space allocation and dimensional error analysis by market segment (Free)
  • HPR’s value engineering guidelines (Free)
  • The direct competitor pricing and value positioning analysis (Free)
  • The flash proforma and perfect land package (Free)
  • The natural’s new community development checklist (Free)
  • The small builder 60-day customer satisfaction survey (Free)
  • What to do at the on-set of difficult times (Free)
  • The natural sales manager’s sales manual (Free)
  • The natural sales manager’s sales release policies and process (Free)
  • The natural sales manager’s inventory management program (Free)
  • The natural sales managers ultimate contract summary(Free)
  • The natural salesman’s individual home profile (Free)
  • The natural sales manager’s lot premium program
  • The natural sales manager and salesmen’s time management system
  • The natural salesmen’s secret
  • The small builder sales tracking system (Free)
  • The bubble closing report
  • The ultimate registration card, traffic report, and preflight checklist
  • The standard production builders advertising budget and assumptions model (Free)
  • The ultimate model home checklist (Free)
  • Build your dream home budget and guide to buying a new home

HPR’s educational programs include:

  • Introduction to Natural’s, Sweet-Spot, and The Edge
  • The Natural New Home Salesmen

HPR’s performance initiatives include:

  • Natural’s
  • The Natural Salesmen
  • How to achieve a customer satisfaction index in excess of 95%
  • The Human Gene
  • Building the Best Sales Teams
  • Creating the Most Effective Marketing Department in the Business

HPR’s consulting services include:

  • Market research
  • Key employee development
  • Sales and/or marketing department out-sourcing