MPC_newMaster Planned Community Performance Genetics (MPCPG) is the division of OG which provides strategic marketing to land developers and master planned community developers. MPCPG specializes in lowering risk by providing builders with paradigms and tools to perform at the highest levels.

The main difference between the best performing master planned communities and the average are time, revenue, design, development team performance capability, and consumer traffic. The best performing master plans sell faster, retire debt quicker, and achieve substantially higher annualized revenue. They are also designed or programmed differently. Their designs employ value orientation, market segmentation, and sweet-spot programming. Their development teams are largely comprised of natural’s who are led by a very specific set of economic, performance, and marketing guidelines and they tend to generate significantly higher levels of traffic than the market average.

MPCPG has developed a special set of tools for master planned community developers, which were born out of Douglas Swallow’s participation in the development of 37 master planned communities and creation of the development strategies for 9 of the last 14 major master planned communities in Las Vegas, Nevada. In addition to this unique set of strategic management tools MPCPG offers all of Organizational Genetics performance initiatives and strategic management tools and a full range of consulting services.

MPCPG’s toolkit includes:

  • The Normalcy Report – A new macro market management and forecasting tool. In these difficult times understanding what’s going on in markets and making long-term business projections and forecasts has never been more challenging.  Now through this new report program you can have the actionable intelligence you need to make the best long-term projections, enhance your clarity of understanding of the marketplace and elevate the quality of your teams business planning discussions.
  • The Edge – Simply, the master planned communities most advanced development strategy modeling program. By identifying the eight types of master planned communities (MPC’s) and what drives the achievement of market leading land prices and absorption rates comes an economic modeling program that dramatically decreases risk, increases absorption rates, reduces entitlement time, and increases total revenue by as much 30%. Whether you’re developing a legacy or maximum financial return focused master planned community, The Edge can significant decrease your risk, improve your results and assist you in obtaining financing. In less than week you can have a command of this technology. Whether you are developing a 5 acre or 50,000 acre parcel the keys to minimizing risk and creating world-class developments are identical.
  • The standard master planned community organizational development chart (Free)
  • The standard master planned community development schedule and checklist (Free)
  • The nearly perfect land package (Free)
  • Custom lot forms for non-amenity, amenity, and luxury master planned  communities by custom lot market segment (Free)
  • The standard master planned community co-op advertising budget (Free)
  • The seven responsibilities of a CEO – How they are prioritized determines the level of risk at which the organization operates? (Free)
  • Organizational genetic profiler and strategy mapping system
  • Organizational performance capability formula (Free)
  • Organizational performance capability indexing system
  • Organizational and product value orientation profile (Free)
  • Natural’s full spectrum performance and compensation profile (Free)
  • Natural’s key performance measures report
  • Business model and in-house university development template
  • Business navigational systems and risk assessment profile (Free)
  • Natural’s recruiting, selecting, orientation, and development manual template
  • The new hire and workforce “fit” profiling system
  • The natural performance profile
  • The professional quality index template
  • The EQ / emotional competency profile
  • The natural salesmen’s toolkit
  • The color code (Free)
  • Business landscape and economic environment assessment (Free)
  • The 25 principles of optimal human performance

MPCPG’s educational programs include:

  • Introduction to Natural’s, Sweet-Spot, and The Edge
  • The Edge
  • Understanding the affluent consumer

MPCPG’s performance initiatives include:

  • Natural’s
  • The Natural Salesmen
  • The Human Gene

MPCPG’s consulting and market research services include:

  • Master planned community development strategies
  • Master planned community business plans
  • Community Development and Marketing out-sourcing services